SM - Philippine Fashion Week 2010

Last May 26, 2010, SM Department Store, the largest chain of shopping malls in the Philippines participated in the Philippine Fashion Week that happens every year. It was held in SMX Convention Center, SM Mall of Asia, Pasay City.

It was another year for the SM Department Store to present in a runway their latest fashion collection, from clothing, shoes and accessories. Truly, SM Department Store has always something new to offer to their market, affordable and fashionable items that customers can’t resist.

Like I have said Shoe Mart has never run out of something new to share, their latest collection on Shoes, the PARISIAN brand had an amazing revamp, from casual shoes to a very rebel-chic design, it’s awesome! These shoes would definitely something to lust over.

Aside from the shoes, SM had shown their latest Collection on Ladies’ Wear. It consists of resort, casual, work and evening wear. The Resort Collection is very feminine, it has an exotic print and embellished pieces that you can wear in the beach or beyond. However, the Casual and Work Collection are just basic, but with unexpected twist, it’s fabulous, fashionable and playful. Women can still wear them even after six. Their Evening Wear Collection is glamorous and sophisticated, simply exudes evening elegance.

On the other hand, WWW (what women wants), a SM accessories brand and MSENSE, a brand for a modern guy had a runway debut last night. WWW presented bedazzling blings, stunning earrings, lustrous cuff, lace clutches, exquisite necklaces and more, while MSENSE showed some men accessories such as bags, caps, belts and the like.

Indeed, SM Department Store is very passionate and driven to respond to the changing needs of their customers.


Ladies’ Wear


Below are some photos taken during the event