Last night I witnessed the launching of Wrangler’s Fall and Winter collection for this year. It was held at The Atrium of SM MOA.
The campaign shoot took place at an urban car yard and the gas station, which set a perfect stage to showcase the brand’s genuine identity – Wild at Heart. Wrangler couple are searching for parts for their old Chevy everywhere and after that, they bring along the parts they needed and working intensely in their workshop trying to fix the vehicle on their own.
The inspiration for the Wrangler FW2010 collection is Kustom Kulture, an American subculture from the 50ies to 70ies. A movement that describe the look and style of those who drove and built custom cars and motorcycles in America, the typical hair styles, turn up jeans and their customized vehicles.
Collection for Men
Collection for Women